Advertising account executive

You would help businesses and organisations reach their customers by organising successful advertising campaigns.

You'd find out what the business wants to achieve from its advertising. Then you would work with your agency's creative staff to come up with an exciting idea.

You'd present your agency's ideas to the clients and explain what it will cost.

If they approve then you'd then brief the creative team to produce the words and artwork, make sure that deadlines are met and that the advertising campaign is launched on time.

You'd monitor the campaign once it is up and running and report on its impact so your clients are satisfied that their money was well spent.

It would be important that you keep in contact with the client at all stages of the campaign and that you manage the account's budget and invoice the client.

You would normally handle about three or four accounts at the same time. You'd highlight successful campaigns as examples to win new business.

You could work for a communication agency that deals with one or more types of advertising media including digital, social media, mobile marketing and direct.

• Institute of Practitioners in Advertising - best practice, continuous professional development and support for members

• Creative Skillset – explore the roles in the creative industries and routes into work